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Work Experience
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Creative Director and Owner
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Philadelphia, PA - USA
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DOCTYPE MEDIA, LLC
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DEC. 2009 - Current
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Founded a consulting business and web development agency to assist small and medium companies create customized online solutions, institutional websites and achieve best SEO practices. - Responsible for the front-end and user interface at clipik.com, an innovative San Francisco based video editing crowd source web startup. Also in charge of developing online marketing and social media strategies as well as creating PPC campaigns and SEO optimization.
- Assist clients and business partners achieve optimal online presence. Average SEO efforts increased the average organic traffic (non-paid) of clients by at least 25% within 12 months.
- Provided clients user interfaces and easy to use backend systems built on innovative and contemporary website layouts, increasing web awareness of clients.
- Worked with international clients on iPad and iPhone design and development projects.
- Idealized and developed the10most.com, a blog focused on organizing information to make it easier for "geek" users to find relevant tools, software and solutions for daily interests. The blog collected more than 4K Twitter followers within the first 3 months.
- Successfully designed, launched and managed the corporate web presence of more than 10 small and medium businesses within 15 months. Those websites give the clients the flexibility they need to update page contents, create blog posts and add news articles, among many other Content Management functionalities.
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Interactive and web design freelancer
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Philadelphia, PA - USA
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THE BROWNSTEIN GROUP
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07/01/2011 - 02/01/2012
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- After only 1 month freelancing at the agency, I was put in charge of the entire website redesign for a major client.
- Responsible for the concept and design of many digital peak week campaigns for IKEA.
- Design and conception of IKEA's "Fix This Kitchen" website.
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Consultant, Front-End developer and Designer
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São Paulo, SP - BRAZIL
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JWALDECK.COM
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MAR. 2008 - NOV. 2009
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Designed and implemented online projects, created user interfaces and applied open source PHP content management systems on websites for clients in both non-profit and corporate organizations. Websites implemented with strong SEO efforts, increasing the volume of traffic and rankings in Google's Organic Search. - Designed and implemented more than 25 websites for clients in Brazil and the US.
- Co-developed a "custom wedding website creation" tool (webnoivos.com) that acquired approximately 150 paid clients in its first year.
- Implemented and still co-manages a Brazilian online community about practical relationship advice that reached 2.5M visits last year (www.portaldoamor.com.br). The project was created primarily based on strong SEO efforts, quality content and niche focus.
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Online Marketing Coordinator
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São Paulo, SP - BRAZIL
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CREDIT SUISSE HEDGING-GRIFFO ASSET MANAGEMENT
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NOV. 2003 - MAR. 2008
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Online Marketing Coordinator (2004 - 2007) - Performed in-depth analysis of visitor trends, website functionality and navigation to recommend marketing opportunities. Aligned recommendations with multi-functional teams and Internet agencies.
- Developed a standardized online communication process and implemented an in-house newsletter tool to facilitate the relationship with clients and to understand the metrics and interest generated with each communication. An average of 30.000 e-mails were sent each month to clients and partners through the new tool.
- Created and introduced a database of competitor websites to gain information on visitor trends, defined target markets, measure marketing opportunities and maintained overall positioning.
- Maintained a log of the changes made to the web portal to validate result expectations.
Marketing Analyst (2003 - 2004) - Developed new marketing materials for the sales team, from brainstorming with the team to providing the final prints.
- Responsible for developing internal marketing strategies with the HR team to enhance the corporate communication strategies among employees.
- Selected to join the online marketing department within 12 months.
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Online Project Manager Assistant
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São Paulo, SP - BRAZIL
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AGÊNCIA CLICK
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JAN. 2003 - AUG. 2003
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- Managed a cross-functional project team for a major national cosmetic retail client with a $500K annual budget
- Created and organized project timelines and methods of controlling risk management and budgets.
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Product Management Intern
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São Paulo, SP - BRAZIL
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CITIBANK E-BUSINESS SOLUTIONS
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Sep. 2001 - Jun. 2002
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- Conducted market research and analysis of competition and calculated the product value and pricing for online auctions services for the Brazilian market.
- Participated in the team responsible for the creation of B2B marketing strategy, creating distance-learning programs, saving approximately U$D 250K in travel costs.
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Marketing Intern
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São Paulo, SP - BRAZIL
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COMOVAI.COM.BR
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Sep. 2001 - Sep. 2002
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- Conducted market research
- Developed and planned strategies for product development and placement
- Developed web site content for new products and services
- Managed the team in creating banners and hotsites
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